Build the brand
We’re building this in public.
We’re under construction - and we’re doing it out loud. Here’s where Denimrebels is now, where it’s headed, and how to be part of each step. None of the future is a promise; all of it is the plan.
Now
In progress- The Denim Gym will be in Bolinder Strand. The first redesigned pieces are on the rails, pop-ups are being planned and the community is forming - permanent doors open once the lease is signed. Follow the build on Instagram.
- Research on the road: in August 2026 Malin traveled to Kojima, Japan’s denim town. Next: Amsterdam Denim Days and Kingpins in October.
Year 1
Planned- Launch a Kickstarter to fund the Denim Gym and the first workout sessions.
- Open the first workout sessions and pop-ups, with booking details on the Events page.
The Kickstarter isn’t live yet. Join the newsletter to be first to know the day it launches.
Year 3
The vision- A school revolution. A franchise model so the Denim Gym can open in more cities. Denim education that changes how the industry trains its next generation.
- Bolinder Strand as a Denim Circular City - denim collected, repaired, redesigned and worn again inside one district, with the Denim Gym and school at its center.
Big plans, built step by step
That’s the point.
Join the newsletter to be first to know when the first workout sessions get a date - and the day the Kickstarter launches.
Follow the revolution