The Denim Gym will be in Bolinder Strand - Stockholm
Make something
you’ll never
throw away.
The Denim Gym will be in Bolinder Strand - repair, redesign and reimagine denim with your own hands. We are building a new creative concept where craftsmanship meets a workout space for your imagination. Pick a class (workout session), tell us you’re in, and get first dibs on the date.
First pop-up date to be confirmed.
What are you here for?
Workout sessions
Which one are you in for?
Tell us which workout session you want. When enough of you are in, we set a date - and you’re first to know.
The original01 Customize Jeans
Customize your denim. Learn the techniques to make your denim raw, unique, and entirely yours.
Redesign02 Redesign Lab: Paint your rebellion
Stencil and hand-paint an old jacket into a one-of-one statement piece with a hidden message.
Repair03 Repair Club: Fix your favorite jeans
Bring the jeans you can’t let go of. Leave with them alive again.
Straight from the first pop-up
We are building the brand. Come and join us!
This is what the Denim Gym will look like - filmed at our first pop-up event. Bamboo racks of upcycled denim, customized jackets, big factory windows.
Be a part of our story
Partner with us.
Every pair of jeans saved is one that doesn’t become landfill. We teach the skills that turn denim from overproduction into purpose. Partner with us to help scale this mission - supporting local youth and giving deadstock a second life.
3 founding slots open
Put your denim at the center.
This is an invitation to get involved, make a real difference, and help change the world. Our mission is to create a win-win network where brands can turn overproduction into purpose while directly supporting local youth.
Reborn by students.
Your brand next?
Be first through the door
Join the revolution.
No spam - just session dates, the first pop-ups, and how to become a founding Denimrebel.
Follow the revolution
Under construction