Malin Indigo Berglund - Creative Lead & Firestarter

My story,
my why.

I started as a fashion designer

I was told to go out and get some experience. So I spent 25 years as an ‘undercover boss’ in the fashion world, searching for a brand that lived by its ethical values.

Then ten years as a teacher

I changed paths and became a teacher for over 2500 students. My mission? Make crafts cool and teach the Global Goals with Denim as a tool.

Now I’m starting my own school

I made a promise to my 9-year-old self to always be curious, creative and never stop having fun. This gym is me keeping that promise.

“Courage is the commitment to begin without any guarantee of success.”

Malin Indigo Berglund, founder of Denimrebels, in front of a hand-painted denim jacket — Making the mark

A styled denim display on reclaimed bricks with white Levi’s sneakers and folded Levi’s jeans.

Where it started

The Levi’s school project

We collaborated with a local outlet and took over their faulty stock. Students got a pair of jeans and their task was to give the denim a personal expression and a new life.

Your move

This is where you come in.

Drop your email to join the revolution - session dates, the first pop-ups, and first dibs on becoming a founding Denimrebel.

Or pick a class